Emporio Armani uses its sexy style and fine fabrics to make high quality men's underwear. Fabrics like cotton, modal and stretch cotton are the secret ingredients to the perfect underwear. These fabrics deliver great comfort, a tailored fit and have a long shelf life. The Emporio Armani line offers natural cotton briefs and stretch cotton briefs, cotton stretch trunks, cotton hip briefs, modal trunks and button-fly modal knit boxers. All are accented with the famous Armani logo on the waistband or somewhere on the underwear so the world knows you are dressed to impress... even if you don't tell them.

Emporio Armani was started in 1981 by famous designer Giorgio Armani. Armani launched his first company in 1975, and by 2001 he was acclaimed as the most successful designer to come from Italy. Armani is known for launching many collections and having the biggest endorsements. In 2008 he took the world by storm by featuring in New York a larger-than-life soccer star, David Beckham, on a billboard wearing nothing but his Armani underwear. Women flocked to the stores dreaming their men would look like Beckham in Emporio Armani. In January 2010, Emporio Armani mens underwear selected Cristiano Ronaldo for their spring/summer campaign. The Portuguese soccer player, who is known for his rock-hard abs, replaced Beckham, who decided to create his own line of underwear after having seen Armani's great success in the marketplace. Other celebrity spokespersons have followed, but the one grand thing remains: Giorgio Armani is the main star in supplying men everywhere with great-looking, comfortable underwear styles.

The collections of Emporio Armani underwear at HisRoom.com have most any style men are looking for in underwear. The Big Eagle collection features a large version of the Emporio Armani eagle on the briefs. This collection is great for the man who wants to shout out he's wearing the brand, but still get the same level of comfort. The Eagle collection also has a big eagle logo, but instead is on a stretch cotton trunk. The stretch Cotton and Stretch Jersey Armani collections are just that - full of stretch and comfort. Not to thumb its nose at value, Emporio Armani 3-packs of cotton boxers, briefs and t-shirts are a best seller. The Natural Cotton collection offers a selection of underwear for men who love basic combed cotton underwear. Cotton briefs provide a slim fit. The softest collection could be the Modal group. The name says it all, as the clothing is tagless and is made with 95% modal cotton fabric.

The Armani Stretch Cotton Trunk won a 2011's hisroom.com Undie Award for the Judges' Favorite Trunk. The trunk features a cotton stretch jersey knit with a soft cloth finish, making it ideal for everyday wear. Men love how they contour to the body and provide extra layers for breathability.

A man wearing Emporio Armani is confident, seductive and comfortable. There's no promise you will look like Cristiano Ronaldo or David Beckham in the underwear, but you can definitely be as comfortable. Emporio Armani designers are always coming up with stylish, innovative new pieces to have the best dressed men in their corner.